Twizzlers is a licorice-stick candy owned by The Hershey Company. It was introduced in 1845 by Young & Smylie Candies, Inc., often abbreviated "Y&S". In 1977, Y&S was owned by Hershey Foods Corporation. The Strawberry flavored Twizzlers is the flagship flavor. They are marketed as "The Twist You Can't Resist".

Trivia: The current Twizzlers slogan "The Twist You Can't Resist" originated as a slogan for ReeseSticks in 1998 which was "The Crisp You Can't Resist", 15 years before that became a Twizzlers slogan.

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